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Howard Schultz, Starbucks CEO (Drucker Students and Alumni)

Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University

Tuesday, April 5, 2011 at 7:45 AM (PDT)

Los Angeles, CA 90012

Ticket Information

Type End     Quantity
Drucker Students and Alumni Ended Free  

Event Details


Join us for another DRUCKER BUSINESS FORUM, downtown Los Angeles

Onward: How Starbucks Fought For Its Life Without Losing Its Soul

Howard Schultz, Chairman, President & CEO, Starbucks


Tuesday, April 5, 2011

Breakfast: 7:45-8:30am

Forum: 8:30-9:30am (followed by book signing)

 

Zipper Hall at The Colburn School

200 South Grand Avenue

Los Angeles, CA 90012

There is no charge for Drucker Business Forums for Drucker students and alumni. You may bring up to three guests to this event.


In 2008, HOWARD SCHULTZ, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. Join us for this exclusive Los Angeles appearance as he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustain ability without sacrificing humanity.

Schultz joined Starbucks in 1982 as director of operations and marketing when Starbucks had four stores. After visiting Italy, he had a vision to bring the Italian coffeehouse tradition back to Seattle, creating a third place between work and home. In order to pursue this dream, Schultz left Starbucks to start his own coffee company called Il Giornale and returned in August 1987 to purchase Starbucks with the help of local investors. Schultz went on to create two landmark programs for Starbucks partners (employees): comprehensive health coverage for part-time partners and equity in the company in the form of stock options.

From that foundation, Starbucks has grown to more than 16,000 stores in neighborhoods around the world.

The Drucker Business Forum is produced by The Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. The series is co-presented by KPCC.

 

 

 

 

When & Where


Zipper Hall, The Colburn School
200 S. Grand Avenue
Los Angeles, CA 90012

Tuesday, April 5, 2011 at 7:45 AM (PDT)


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Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University

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